Online marketing

I

I

Online marketing is a set of activities on the Internet to promote your business to customers. SEO is one of the methods of online marketing, but with it you won’t grow a potential audience. PPC marketing, social network marketing, e-mail marketing and others are used to enlarge the audience.

Online campaign phase

Step 1

PLANNING

begins with setting campaign goals

Step 2

REALIZATION

then gather a relevant data

Step 3

CHECK

when the data is collected it must be checked

Step 4

UPDATES

finally, according to the gathered information, the procedure is adjusted

PPC MARKETING

PPC (Pay Per Click) is a pay-per-click advertising. As an advertiser, you pay for a user clicking on your ad and clicking through to a specific location on your site.

Advertising on Google is created using the Google Ads tool, for Seznam search engine it is Sklik. We use these tools to create a custom campaigns for you and optimize them for your target audience.

Search engine page results with paid ads

SOCIAL MEDIA

A social networking campaign is an ideal opportunity to reach a large number of potential customers. We will focus your ad on a group of people interested in topics common to your project. However, it is important to choose which social medias you will contribute to. You will reach a slightly different audience on Facebook than on Twitter or Instagram. It also depends on whether you want to communicate with the audience, for example, using short messages or pictures.

E-MAIL MARKETING

Do you want to tell customers who bought something from you that you have a new product or service? That you have a new store or that you started supporting a new payment method? E-mail marketing is the ideal way to do this. We will build a database of contacts where you can send news about your company or incentives to buy interesting products.

We apply e-mail remarketing to customers who have reached the shopping cart but who have not purchased for some reason. We’ll send them a personalized call-to-action to buy the product they put in their cart.

Email marketing